When I write blog posts about books I've read, it reminds me of writing book reports when I was in grade school. I never liked writing those. So I always try to write a blog post that doesn't sound like a book report. I'm also well aware that I am not a good writer, and any book I describe has plenty of published reviews by talented writers.
This leaves me retreating to fundamentals, and I ask myself: Why am I writing the blog entry? What am I trying to communicate?
Then I try to boil the answers down and focus my blog post on that target. Problem is, then it might simply read: "I like book. You might like book."
Wow, do I ever over analyze things.