Tuesday, September 26, 2006

The Book: Small Is The New Big

This week I finally finished the audiobook titled "Small Is The New Big" by Seth Godin. The full title is "Small Is The New Big and Other Riffs, Rants, and Remarkable Business Ideas." It's a collection of thoughts, ideas, stories and such from a very provocative marketing guru for the Internet age. I'm surprised that Amazon has only 9 reviews, but not surprised that those have scored it 5 (out of 5) stars. I would have never bought this book, if I hadn't stumbled across the video of Seth's presentation at Google. That was intriguing, and so I guess I wanted to hear a little more.

Seth Godin is famous enough to warrant his own Wikipedia page. His web page is here, and his blog is here.

I enjoyed the book, and recommend it to anyone interested in modern marketing (not just Internet or e-commerce). The audiobook is read by Seth, and so it conveys his enthusiasm very well. It was very long though, at 6 CDs running for 7.5 hours.

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